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Work With The Search Engines - Don't try to Outsmart the Search Engines
Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. This is why the first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code.
Millions of dollars are wasted trying to outfox the search engines. People everywhere scramble from gimmick to gimmick to be #1 for a general search term like "weight loss." Sometimes they even manage to do it - for about 10 minutes. Then one little tweak by Google ... and they're back to #8,734.
The lesson? Neither you, nor any analytical tool, nor any automatic site submission service, nor any SEO guru, can manipulate Google for long! Google employs too many brilliant engineers. Their minds collectively focus on one task - to make Google results as relevant as possible. These people invent Google's algorithm - a mathematical formula that decides your rank.
The algorithm is impartial. The algorithm is complex. The algorithm - not a human being - decides your page rank. Given the millions of web sites on "weight loss," your odds of outsmarting the algorithm to get a #1 spot are ludicrously small. So instead of spending money on SEO gimmicks, invest in educating yourself so you can work harmoniously WITH the search engines.
Instead of trying to manipulate the search engines, build a site that doesn't FIGHT them. Avoid questionable gimmicks, but embrace search engine friendly techniques to get yourself ranked high for almost any keyword you wish. For more information visit http://www.whycity.net/dominatesearchengines.html. Focus on strategies that help you save time, add real value to your site, and are designed to work hand in hand with the search engines.
Don't try to outsmart the search engines. Work WITH them, not against them.
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This article was posted on January 17, 2005