Back to Home

Back to Marketing

 

 

Other Great Sites

MorningValley.com All the Best Christmas stuff, from all over the net!

SpaceWeekly.com The latest Space News!

BinChat.com Learn all about Blogging!

CompuHype.com The latest Technology News!

Computer Hunter Internet Advice and Fun!

Free Monkey Search Get a free monkey with every search!

TruthIsFalse.com Every thing you know is a lie!

SciFiStar.com Your link to the Stars on the net!

[an error occurred while processing this directive]

e0s.com Who caused Sept 11 The answer is here!

CapitalDomains.com Get your own Dot Com Name!

WhoHe Do you know these Male Celebrities?

WhoShe Do you know these Female Celebrities?

Hero or Zero Vote for your favorite Hero or against a Zero!

Tips Point FREE tips and hints about everything.

UnFind Find anything related to the United Nations!

SnackSite.com Chocolate at its Best!

NextNest.com Interior Design

VibeFanClub.com Everything Automotive!

CashRoundUp.com Home Equity Resources

ClickJets.com All about Travel

HikingBin.com Recreation Resources

Computer Hunter .org Articles about almost everything!

BeyondTheBedroom.com All the Best Bed Room stuff, from all over the net!

       

Find Your Niche - the Internet Marketer's Goldmine
 by: Mike Parker

If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.

What is a niche?

According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted... a specialized market".

Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the 'hole-in-the-wall' eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area?

The online business world reflects the same trends as experienced in the offline world - often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served. Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market - the aim of any business.

HOW DO I FIND A NICHE?

Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information or you take a manual approach you must first start with ideas.

With a pen and paper (or computer, if that's more comfortable) brainstorm a list of businesses, products and industries. Create a list of keywords and phrases you think would be used by individuals looking for these items online.

Use a software program such as Wordtracker or a free resource such as the Overture Keyword Selector Tool to find keywords for your niche that have a high amount of traffic.

Although a program like Wordtracker makes it easy to find details such as how many sites compete for that market, you can also do your own research.

Concentrate your attention on question phrases such as "how do I..." or "where can I...". These questions will clue you into potential markets that need servicing.

Next, look in Google Answers. Type one of your keywords into the search area. What questions are being asked and how much are people willing to pay for answers? If you find a group of keywords with a high number of questions then enter these words in your browser's search engine. What sites come up? Do they provide answers or solutions to the problem? How are they making money? Can you see an opportunity to service these individuals?

Finding a niche can open the door to a profitable online business. Research the market and be certain that your product or service is valuable to this group. Find forums or groups that target this audience and pay close attention to their concerns.

If you can help these people you WILL make money. The best of both worlds!

About The Author

Mike Parker has been a successful Internet retailer since 1998. He started from scratch selling inkjet cartridges online. Mike now works in the digital info market, his latest web site is http://www.gingeparker.com/.

This article may be reproduced in paper and electronic format providing it is used as is, no changes made and the above author information remaining intact.

This article was posted on February 23, 2006

 

© copyright 2007 CyberCattle.com